En la anatomía del pitch, el componente "O port uni dad" se enfoca estratégicamente en:

The "Opportunity" component of a Mercado Ads pitch focuses on identifying and justifying why Mercado Libre's audiences are the most relevant for the client's challenge. This involves connecting the advertiser's specific needs with the unique value of the platform's transactional data. It's about demonstrating how user behavior—searches, purchases, and financial habits—derived from first-party retail and fintech data, provides the ideal solution to achieve the client's business objectives. This transforms ad inventory into a logical, personalized competitive advantage. Showing past success cases is part of building credibility but not the core of "Opportunity." Documenting the budget or determining ROAS are later stages, after the core opportunity has been established.