En la publicidad, ¿en qué se diferencian los objetivos basados en la lealtad de los basados en la consideración?

Loyalty-based objectives focus on retaining existing customers and encouraging repeat purchases, turning them into habitual buyers. This is distinct from consideration-based objectives, which aim to make potential customers aware of a brand or product and encourage them to learn more, moving them further down the sales funnel. Reaching new customers is typically an awareness or acquisition objective, not loyalty. Informing customers about a brand aligns more with awareness or consideration. Therefore, loyalty objectives specifically target current customers to foster long-term relationships and repeat business.