¿En qué fase de un evento de alto tráfico recomendarías reducir gradualmente las ofertas?

Reducing bids gradually in the final stage of a high-traffic event helps to optimize spending and prevent overspending as demand naturally decreases. In the day-of-event stage, bids are typically at their peak to capture maximum traffic. The introduction stage focuses on establishing presence and gathering data, so reducing bids prematurely would hinder initial reach. The final stage is when the event is winding down, and a gradual reduction allows for efficient budget management without abruptly cutting off impressions, ensuring a smooth conclusion to the campaign.