¿En qué se diferencian las promociones de Amazon Publisher Cloud (APC) de las promociones contextuales tradicionales en la web?

Amazon Publisher Cloud (APC) promotions differ from traditional contextual promotions because they leverage Amazon's proprietary audience data. While traditional contextual targeting matches ads to page content, APC promotions specifically target Amazon Audiences (e.g., shoppers interested in certain products, or those who have viewed specific items) within publisher inventory. This allows for more precise and relevant ad delivery based on Amazon's extensive understanding of consumer behavior, rather than just the immediate content of the webpage. Early access APD promotions and Run of Network (RON) promotions are different advertising strategies that do not inherently involve the unique audience targeting capabilities of APC.