¿En qué se diferencian los anuncios de Sponsored Brands de los anuncios de Sponsored Products?

Sponsored Brands campaigns allow advertisers to showcase a collection of products (typically 3-4) or a custom landing page, often featuring a brand logo and headline. This helps build brand awareness and encourages shoppers to explore a brand's offerings. In contrast, Sponsored Products campaigns focus on promoting individual product listings, driving traffic directly to a single product detail page. While both ad types appear in search results, their primary function and the content they display differ significantly. Sponsored Brands do not inherently offer discounts or coupons as a core feature, nor is their placement exclusively at the very top of search results; Sponsored Products can also appear prominently.