Eres un anunciante preparándote para el evento Prime Day de Amazon. Actualmente, estás en la etapa previa al evento, que es de 2 a 4 semanas antes del evento real. ¿Cuál debería ser tu enfoque principal durante esta etapa para maximizar tu impacto publicitario?

During the 2-4 weeks pre-event phase for Prime Day, the primary focus should be on building momentum and audience engagement. Defining specific objectives ensures a clear strategy. Identifying high-performing creatives (employees is a mistranslation, it should be creatives or assets) allows you to leverage what has worked best in the past. Utilizing awareness and consideration campaigns is crucial to generate interest and educate potential customers about upcoming deals, priming them for conversion once Prime Day begins. Creating a conversion-focused campaign and waiting until Prime Day misses the opportunity to build anticipation. While awareness is important, focusing only on awareness goals neglects the consideration phase, which is vital for moving customers further down the funnel before the event.