¿Es necesario que el video tenga sonido?

Yes, sound is essential for Mercado Ads Clips. Videos must include either music or voiceover to ensure quality and emotional impact. A video without audio is considered incomplete or technically poor. The platform requires a soundtrack, sound effects, or a voiceover to accompany the visual narrative and engage users. This flexibility allows advertisers to choose between a voiceover explaining product features or music to set the pace of a demonstration. The audio must be clear, copyright-compliant, and contribute to a dynamic browsing experience, driving purchase consideration within the ecosystem. "Sí, pero únicamente locución" is incorrect because music is also acceptable. "No" is incorrect because sound is mandatory.