¿Es necesario que el video tenga subtítulos?

While not strictly mandatory, including subtitles in your Mercado Ads video is highly recommended. Many users watch videos on mobile devices in environments where audio is unavailable (e.g., public transport, workplaces). Subtitles ensure your message and product features are communicated effectively even without sound, maximizing the clip's reach and ensuring your value proposition is understood by all audiences, regardless of their listening conditions. The option stating it's indispensable to highlight product aspects is incorrect because while subtitles can highlight features, their primary benefit is accessibility, and they are not a strict requirement for video approval.