Es posible bajar el ROAS Objetivo para ganar más subastas al competir por los primeros resultados de búsqueda, en o port uni dade s específicas que detecte la plataforma.

This statement is true because, within the logic of Product Ads, ROAS (Return on Ad Spend) has an inverse relationship with bid competitiveness. By setting a lower target ROAS, you signal to the system that you are willing to invest more per sale. This allows the algorithm to place more aggressive bids in auctions. This flexibility is crucial for capturing specific high-visibility opportunities in top search results. A less demanding return target expands the optimization engine's margin of maneuver to win impressions against competitors with more restrictive profitability goals.