¿Es posible consultar cuántas imp res i ones y clics tuvieron los anuncios de una campaña en sitios y apps específicos del inventario extendido de display?

Yes, it is possible to view impressions and clicks for ads in a campaign on specific sites and apps within the extended display inventory by generating a custom report that includes inventory sources. Mercado Ads provides advanced granularity in its measurement system, offering transparency for external placements. This allows advertisers to create detailed custom reports to audit performance beyond their owned ecosystem. By configuring these specific reports, advertisers can precisely identify which websites and applications in the extended network are generating the most impressions and clicks, enabling detailed analysis beyond overall line item performance and facilitating optimization based on the quality and relevance of external placements. The incorrect option states that it's only possible to view impressions and clicks at the line item level. This is false because Mercado Ads offers more granular reporting capabilities, allowing advertisers to break down performance by specific inventory sources.