Es posible que debas ajustar tus pujas en función del desempeño de tu estrategia de optimización de pujas. ¿Cuál de los siguientes ajustes de puja deberías considerar?

You should increase bids for keywords and products with a higher conversion rate because this indicates they are effectively turning clicks into sales. By bidding more on these high-performing assets, you increase their visibility and potential for further conversions, thereby maximizing your return on ad spend. Decreasing bids on high-performing items would reduce their exposure and sales potential. While ACOS (Advertising Cost of Sale) is important, focusing solely on the lowest ACOS to decrease bids might overlook opportunities for profitable growth. vCPM (viewable Cost Per Mille) is more relevant for impression-based campaigns and less directly tied to conversion optimization in this context.