_______ es una herramienta que las marcas pueden utilizar para lanzar campañas de marketing por correo electrónico a sus seguidores en Amazon.com.

Manage Your Customer Engagement (MYCE) is the correct answer because it is a specific Amazon Ads tool designed for brands to create and send marketing emails to their followers on Amazon.com. This platform allows brands to nurture customer relationships and promote new products or offers directly to an engaged audience. Amazon Customer Service is incorrect because it is a support function for general inquiries, not a marketing tool. Amazon Messaging Service (buyer-seller messages) is incorrect because it facilitates direct communication between individual buyers and sellers regarding specific orders, not broad marketing campaigns to followers.