______ es una solución de clean room segura, a prueba de privacidad y basada en la nube, en la que los anunciantes pueden realizar fácilmente análisis de señales seudonimizadas, incluyendo los eventos de Amazon Ads y sus propias tablas de eventos.

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, cloud-based clean room solution. It allows advertisers to perform advanced analytics on pseudonymized signals, including Amazon Ads events and their own event tables. This enables deeper insights into campaign performance and customer journeys without compromising privacy. Amazon Attribution measures the impact of non-Amazon advertising channels on shopping activity on Amazon, focusing on attribution modeling rather than a clean room for custom analysis. Amazon Brand Lift measures the effectiveness of ad campaigns in driving brand-related metrics like awareness and perception, but it is a measurement solution, not a clean room for data analysis.