Este panel proporciona acceso a insights adicionales basados en suscripciones de Amazon o de terceros; estos insights se pueden unir con tus eventos de Amazon Ads que ya están disponibles en AMC.

Paid Features (Funciones de pago) in Amazon Marketing Cloud (AMC) provide access to advanced insights and data integrations that are not available in the standard AMC offering. These features, often subscription-based, allow users to incorporate first-party Amazon data or third-party data sets, which can then be joined with their existing Amazon Ads event data within AMC. This enables more comprehensive analysis and deeper audience understanding. Query Editor (Editor de consultas) is the interface for writing and executing SQL queries, not a source of additional data. Instructional Queries (Consultas instructivas) are pre-built query templates designed to guide users, not a data source itself. Instance Information (Información de la instancia) provides details about the AMC instance's configuration and usage, not additional data for analysis.