Finnigan quiere hacer crecer las ventas de clientes nuevos de la marca. ¿Qué estrategia de campaña le ayudaría mejor a lograr este objetivo?

To grow sales from new-to-brand customers, Finnigan needs to target individuals who have not previously purchased from the brand. Excluding buyers who purchased in the last 365 days directly achieves this by ensuring the campaign reaches only potential new customers. Creating a campaign focused on remarketing audiences of views would target users who have already shown interest, but not necessarily new customers. Using a custom audience with in-market, lifestyle, and demographic audiences is a broad approach that might include existing customers, making it less effective for a new-to-brand objective without an exclusion layer.