Garmend utilizó un reporte de producto anunciado y encontró varios ASIN con ACOS mucho más altos que el resto de sus productos. ¿Qué puede hacer para ayudar a reducir el ACOS general de la campaña?

Removing underperforming ASINs from the campaign directly addresses the problem of high ACOS. These ASINs are consuming budget without generating proportional sales, thus inflating the overall ACOS. By eliminating them, the campaign's budget can be reallocated to more profitable products, improving efficiency and reducing the overall ACOS. Increasing bids for high-performing keywords might increase sales for those specific keywords but won't solve the issue of underperforming ASINs driving up the overall ACOS. Adding more keywords or ASINs to the campaign without addressing the existing underperformers could further dilute the budget and potentially worsen the ACOS.