Gordo's Chocolatier quiere poner en marcha una campaña de Sponsored Products para su nuevo chocolate de repostería, pero no sabe qué palabras clave usarían los compradores del mercado interno para el chocolate de repostería. ¿Qué método de segmentación se podría usar?

Product targeting allows Gordo's Chocolatier to display ads on detail pages of similar or complementary products, reaching shoppers who are already browsing relevant items. This is effective when the exact search terms are unknown, as it leverages Amazon's understanding of product relationships. Manual keyword targeting would require knowing specific keywords, which is the problem Gordo's is trying to solve. Geotargeting focuses on location, not product relevance, and is not a standard targeting option for Sponsored Products in this context.