Green Star está optimizando su campaña y quiere aumentar el reconocimiento de marca. ¿Cuál de las siguientes estrategias es la mejor para lograr este objetivo?

Adding new keywords is the best strategy for increasing brand awareness because it expands the reach of the campaign to a wider audience searching for related terms. This increases the likelihood of Green Star's ads being seen by potential customers who may not yet be familiar with their brand. Adding negative keywords, eliminating low-performing keywords, or decreasing bids for low-performing keywords are all strategies focused on refining targeting and improving efficiency or ROI, not on expanding reach for brand awareness. While important for overall campaign health, they would not directly contribute to increasing brand recognition as effectively as introducing new keywords.