Haz coincidir la estrategia de puja con su definición. Pujas que te permiten vincular varias palabras clave a un solo valor de puja.

The correct answer is "Puja predeterminada" (Default bid). This bidding strategy allows advertisers to set a single bid value that applies to multiple keywords, streamlining the bidding process. It's particularly useful for managing large campaigns where keywords might have similar performance expectations or when you want to establish a baseline bid across a group of keywords. "Puja fija" (Fixed bid) is incorrect because while it implies a set bid, it doesn't specifically define the ability to link multiple keywords to that single value as its primary characteristic. "Puja recomendada" (Recommended bid) is also incorrect as it refers to a suggestion provided by the platform, not a bidding strategy that links keywords.