How often is it advisable to review the results of your campaigns?

Reviewing campaign results once a week is generally advisable for Mercado Ads campaigns. This frequency allows you to gather sufficient data to identify trends and make informed optimization decisions without reacting prematurely to daily fluctuations. Daily reviews might lead to over-optimization based on insufficient data, while reviewing every two weeks or monthly could mean missing opportunities to adjust campaigns promptly, potentially wasting ad spend or underperforming for too long. A weekly review strikes a balance, providing enough time for changes to impact performance and for data to stabilize, enabling effective adjustments to bids, budgets, and ad creatives.