Hubo un anuncio de display visible el 15 de julio, un anuncio de video no visible el 22 de julio, un anuncio de video visible el 29 de julio. El cliente hizo clic en el primer anuncio de display el 15 de julio y compró el producto el 5 de agosto. ¿Cuál de las siguientes opciones recibe el crédito por conversión?

Amazon DSP's default attribution model is a last-touch attribution model, which means the last visible impression or click before a conversion receives credit. In this scenario, the customer clicked on the display ad on July 15th, but the conversion (purchase) happened on August 5th. The last visible impression before the purchase was the video ad on July 29th. Therefore, the video ad from July 29th receives credit for the conversion. The non-visible video ad on July 22nd would not receive credit because it was not visible. The purchase on August 5th is the conversion event itself, not the ad that drove it. The display ad on July 15th was not the last touch before the conversion.