Iris es una gran empresa de retail que vende cámaras desechables. ¿Qué tipo de anunciante se consideraría Iris?

Iris, as a large retail company, falls under the "Enterprise" advertiser type. Enterprise advertisers are typically large, established businesses with significant advertising budgets and complex marketing needs. They often work directly with Amazon Ads account managers to develop sophisticated strategies. "Small and medium-sized businesses" (SMBs) are smaller operations with more limited budgets and simpler advertising requirements, often managing campaigns themselves or with minimal agency support. "Partner" is not a standard advertiser classification within Amazon Ads; it might refer to an agency or a technology provider working with an advertiser, but not the advertiser itself.