Iris está gastando menos en su campaña de Sponsored Brands que muestra su línea de cámaras. ¿Qué podría hacer para optimizar la campaña?

To optimize a Sponsored Brands campaign that is underspending, Iris should consider increasing bids on high-performing keywords. This allows her ads to compete more effectively for prominent placements, capturing more impressions and clicks from relevant searches. Additionally, expanding the keyword list by adding more relevant terms can increase the campaign's reach and visibility, exposing her camera line to a broader audience of potential customers. Doing nothing is incorrect because underspending indicates missed opportunities to reach customers and generate sales. While adding more keywords is generally beneficial, simply adding keywords without considering their relevance or performance might not be the most efficient use of the budget.