Iris, una empresa de cámaras desechables, utilizó recientemente campañas en redes sociales para dirigir tráfico a su Brand Store. ¿Qué etapa del proceso de compra del cliente se ve más afectada por el uso de esta estrategia?

Driving traffic to a Brand Store through social media campaigns primarily impacts brand awareness. Social media exposes a brand to a broad audience, many of whom may not have heard of Iris before. The Brand Store then provides a dedicated space to learn more about the brand and its products, solidifying this initial exposure. While consideration might follow, the initial goal of social media in this context is to introduce the brand to potential customers. Loyalty is a later stage, built after multiple positive interactions and purchases, which is not the primary outcome of simply driving traffic to a store.