Jason, un anunciante de una marca que no vende en Amazon, está ejecutando una campaña de enlaces externos y quiere dirigir tráfico a su sitio web automotriz. ¿Qué tipo de material creativo basado en componentes debería usar Jason para lograr este objetivo?

Jason should use an Asset-Based Creative (ABC) because it allows advertisers to drive traffic to external websites. ABCs are flexible and can be customized with various assets (images, videos, headlines, calls to action) to suit different campaign goals, including off-Amazon traffic generation. Responsive eCommerce Creative (REC) is designed for driving traffic to product detail pages on Amazon, making it unsuitable for Jason's goal of directing users to his automotive website. Brand Store Creative (BSC) is specifically for promoting an advertiser's Brand Store on Amazon, which is also not relevant for an external website objective.