Joaquin lanzará una campaña para su cliente, TinyFeet, y solo quiere comprar inventario a precio fijo. ¿Cuál de las siguientes opciones tiene que elegir?

A Preferred Deal PMP (Private Marketplace) allows Joaquin to purchase inventory at a fixed price directly from a publisher. This ensures predictable pricing and guaranteed access to specific inventory, aligning with the requirement to buy only at a fixed price. Open Exchange involves real-time bidding where prices fluctuate, making it unsuitable for fixed-price purchases. A Private Auction PMP also uses a bidding model, albeit with a limited set of buyers, meaning prices are not fixed. Amazon Publisher Services (APS) is a header bidding solution for publishers to monetize their inventory, not a direct buying mechanism for advertisers to secure fixed-price deals.