José quiere ejecutar una campaña durante el Black Friday y el Cyber Monday para alinear su marca con contenido relevante. ¿Qué paquete de promociones sería el más apropiado para este propósito?

Contextual promotions are the most appropriate choice because they allow José to target users based on the content they are actively consuming. For Black Friday and Cyber Monday, this means placing ads alongside content related to deals, shopping guides, product reviews, or holiday gift ideas, directly aligning his brand with relevant user interests during these key shopping periods. Run of Network (RON) promotions would spread ads across a broad network without specific content targeting, making them less efficient for aligning with specific events. Amazon shopper insights are valuable for understanding audience behavior but are a data source, not a promotional package for ad placement.