Kitchen Smart quiere comprender el impacto creciente de sus ventas offline. ¿Cuál de las siguientes soluciones debería utilizar?

Offline sales lift directly measures the increase in offline sales attributable to advertising campaigns. This solution is ideal for Kitchen Smart because it provides a clear, quantifiable understanding of how their Amazon Ads are influencing purchases made outside of Amazon's online platform. Brand Lift measures changes in brand perception (awareness, favorability, etc.), which is important but doesn't directly quantify sales. Location visits lift measures the increase in physical store visits, which can be a step towards offline sales but doesn't track the actual purchase itself.