Kitchen Smart quiere entender el impacto de sus campañas de Amazon Ads en su sitio web. ¿Qué solución de medición pueden utilizar para obtener estos insights?

Visitas al sitio" (Site visits) is the correct solution because it directly measures the traffic driven from Amazon Ads campaigns to Kitchen Smart's external website. This metric is crucial for understanding the impact of ads beyond Amazon's platform. "Aumento de visitas a la ubicación" (Location visit lift) is incorrect because it measures physical store visits, which is not relevant for understanding website impact. "Brand Lift" is incorrect because it measures brand perception metrics like awareness and consideration, not direct website traffic.