Kris gestiona una campaña en la que uno de los artículos de línea supera el objetivo de desempeño, pero el número de impresiones es bajo. ¿Cuál de los siguientes enfoques se recomienda?

The correct approach is to increase the frequency cap. A line item exceeding performance goals but with low impressions indicates that the current frequency cap is limiting its reach. By increasing the frequency cap, you allow the line item to serve more impressions to the target audience, potentially further improving overall campaign performance without negatively impacting efficiency. Changing the budget to lower-performing line items is counterproductive. Maintaining bids and frequency caps would keep the impression volume low. Decreasing the frequency cap would further restrict impressions, worsening the problem.