La asignación del pre su puesto para un line item es person aliz able.

This statement is True. Mercado Ads allows advertisers complete control over budget allocation for line items. This flexibility is crucial for optimizing campaigns, as it enables advertisers to strategically distribute their investment based on specific objectives for each tactic. You can assign more resources to line items performing well or targeting high-value audiences, ensuring each campaign segment has the necessary funds to maximize its impact. This personalized approach avoids fixed or automated budget distribution, empowering advertisers to adapt spending to real-time performance and strategic goals.