La campaña de productos de limpieza de Mateo tiene muchos clics y muchas visitas de clientes a las páginas de información del producto, pero un nivel bajo de conversiones. ¿Qué estrategia de palabras clave puedes usar para abordar esto?

Mateo's campaign has high clicks and product page views but low conversions, indicating that his ads are attracting traffic, but the traffic isn't relevant enough to lead to purchases. Exact match keywords are the best strategy here because they ensure that ads only show for search terms that precisely match the keyword or a close variation. This significantly increases the relevance of the traffic, as only customers actively searching for that specific product will see the ad, leading to higher conversion rates. Phrase match is less restrictive than exact match and could still capture some irrelevant searches. Broad match is the least restrictive and would likely exacerbate the problem by attracting even more irrelevant clicks.