La estadística de retorno de la interacción<b> </b>dentro de las estadísticas de marca mide el valor promedio para tu marca que se basa en la interacción de un comprador en los 12 meses anteriores.

The statement is true. The "Return on Engagement" metric in Amazon Ads brand analytics quantifies the average value generated for your brand by a shopper's engagement over the preceding 12 months. This metric helps advertisers understand the long-term impact and profitability of customer interactions, such as product views, additions to cart, or purchases, by attributing a monetary value to these engagements. It provides insight into the effectiveness of brand-building efforts and customer loyalty.