La etapa de ______ del proceso de compra del cliente consiste en dirigir el tráfico a una página web para que los clientes realicen una acción en línea.

The Consideration stage of the customer buying process focuses on driving traffic to a website to encourage customers to take an online action. At this stage, customers are actively researching and evaluating options, making it crucial for businesses to provide compelling content and a clear call to action to move them further down the sales funnel. Conversion is incorrect because it represents the ultimate goal of a purchase or sign-up, not the traffic-driving activity itself. Loyalty is incorrect because it pertains to post-purchase engagement and repeat business, which occurs much later in the customer journey.