La optimización automatizada del presupuesto detectará los artículos de línea con un gasto bajo (menor de USD 5 al día) y desplazará el presupuesto restante a artículos de línea con un gasto más alto dentro de la campaña.

Automated budget optimization in Amazon DSP is designed to dynamically reallocate budget within a campaign to improve performance. It identifies line items that are underspending (typically less than $5 per day) and shifts their remaining budget to better-performing line items that are spending more effectively. This ensures that the campaign budget is utilized efficiently to maximize reach and performance, rather than being tied up in underperforming segments. This automated process helps advertisers achieve their campaign goals by continuously optimizing budget distribution without manual intervention.