La ______ permite a los anunciantes pasar insights de otras fuentes, como compras de retail, centros de llamadas, CRM o eventos móviles.

The Conversions API (Application Programming Interface) allows advertisers to send customer insights from various offline and online sources directly to Amazon Ads. This includes data from retail purchases, call centers, Customer Relationship Management (CRM) systems, or mobile app events. By integrating these diverse data points, advertisers can gain a more comprehensive understanding of customer behavior, optimize campaigns more effectively, and improve ad targeting. The other options are incorrect because: "Customer data platform transfer" is too broad and doesn't specifically refer to the mechanism for sending conversion data. "Data management platform transfer" refers to a system for managing and segmenting audience data, not the direct transfer of conversion events.