La superposición de audiencias permite a los anunciantes obtener más información acerca de las audiencias en Amazon.com y descubrir nuevas audiencias que comparten insights comunes con una audiencia seleccionada.

Audience overlap analysis is a powerful tool for advertisers on Amazon.com. It allows you to compare two or more audiences to see the percentage of users they share. This helps you understand commonalities and unique characteristics between your target groups. By identifying overlapping segments, you can refine your targeting strategies, discover new customer segments with similar interests, and optimize campaign performance by tailoring messages to specific shared insights. For example, if you compare customers who purchased product A with customers who viewed product B, you might find a significant overlap, indicating a strong cross-selling opportunity or a shared interest that can inform new audience creation.