Las audiencias _______ se basan en interacciones de compra demostradas regularmente que reflejan amplios grupos de interés.

Lifestyle audiences are built on demonstrated, regular purchasing interactions that reflect broad interest groups. This means Amazon Ads identifies patterns in what customers buy consistently, indicating their lifestyle choices and interests. For example, someone regularly buying organic food, yoga mats, and hiking gear might be categorized into a "Healthy Living" lifestyle audience. In-market audiences, in contrast, are for customers actively shopping for a specific product or service right now. Demographic audiences are based on characteristics like age, gender, or income, not purchasing behavior.