Las estadísticas de clientes nuevos de la marca solo son relevantes para __________.

New-to-brand customer statistics are specifically relevant for purchase events because they measure whether a customer making a purchase is new to the brand or an existing customer. This metric helps advertisers understand the effectiveness of their campaigns in acquiring new customers, which is a key objective for many brands. While "add-to-cart" and "product detail page view" events indicate interest, they don't confirm a conversion or the customer's status relative to the brand. "Pixel events" are too broad and can encompass various actions, not all of which are directly tied to a new-to-brand purchase.