Las estadísticas recomendadas para analizar el aumento del reconocimiento son: impresiones, impresiones visibles, cobertura exclusiva y frecuencia, y búsquedas de la marca.

True. The recommended statistics for analyzing increased brand awareness include impressions (total views of your ad), viewable impressions (ads that were actually seen by users), unique reach (the number of distinct users who saw your ad, preventing overcounting), and frequency (how many times, on average, a unique user saw your ad). Brand searches are also crucial as they directly indicate increased consumer interest and recall of your brand after exposure to your ads. These metrics collectively provide a comprehensive view of how effectively your ads are reaching and resonating with your target audience to build awareness.