Las marcas que no venden sus productos directamente en Amazon pueden usar AMC.

True. Amazon Marketing Cloud (AMC) is a clean room solution that allows advertisers to analyze their campaign performance and customer journeys using Amazon Ads and their own first-party data. This functionality is not restricted to brands that sell directly on Amazon. Brands that operate primarily off-Amazon, such as those with their own e-commerce sites or physical stores, can still leverage AMC to understand the impact of their Amazon Ads campaigns on their overall business, including off-Amazon conversions. They can upload their own sales data to AMC and join it with Amazon Ads data to gain insights into customer behavior and campaign effectiveness, regardless of their direct selling relationship with Amazon.