Las soluciones de insights de Amazon, como estadísticas omnicanal y Brand Lift de Amazon, se basan en los insights del Panel de comprador de Amazon.

True. Amazon's insights solutions, including omnichannel statistics and Amazon Brand Lift, leverage data from the Amazon Shopper Panel. This panel provides valuable first-party insights into consumer behavior, purchase patterns, and brand perceptions across various touchpoints, both on and off Amazon. This comprehensive data allows advertisers to gain a deeper understanding of their audience and the effectiveness of their campaigns. Without this panel data, the insights would be less robust and comprehensive.