Leokadia está actualmente enfocada en impulsar el reconocimiento de marca con anuncios patrocinados. Revisó el desempeño de su campaña y notó que no estaba usando todo su presupuesto y no generó tantas impresiones como quería. ¿Qué puede hacer para ayudar a mejorar el desempeño de la campaña?

To improve campaign performance for brand awareness, Leokadia should consider both options. Reviewing existing bids and removing low-performing terms will optimize budget allocation, ensuring her ads are shown for relevant searches and maximizing the impact of each impression. This helps prevent wasted spend on terms that aren't contributing to her brand awareness goals. Additionally, including more products that she isn't currently advertising will broaden her campaign's reach and increase the potential for impressions. More products mean more opportunities for her brand to appear in search results, directly addressing her goal of generating more impressions and boosting brand recognition.