Li administra las estrategias publicitarias en una empresa de productos para mascotas. Le interesa comprender la naturaleza de su audiencia, como los ingresos o el rango de edad, en Amazon.com. ¿Qué insights le sería más útil revisar para crear la estrategia publicitaria?

Demographic insights provide information about an audience's characteristics, such as age, gender, income, education, and household composition. This data is crucial for Li to understand the nature of her audience on Amazon.com, allowing her to tailor ad creatives, messaging, and targeting to resonate with specific segments. Purchase frequency insights would show how often customers buy, which is useful for retention but not for understanding who they are. Time insights would reveal when customers are most active, helpful for scheduling ads but not for audience demographics.