Li desea atraer la atención de los compradores que recientemente buscaron productos en la categoría de deportes aéreos. ¿Qué tipo de audiencia ayudaría más a Li a lograr este objetivo?

An in-market audience is the most effective choice because it targets consumers who have recently shown purchase intent for specific products or services, like those in the "air sports" category. This audience type is actively researching and comparing products, making them highly receptive to relevant ads. Demographic audiences are too broad, focusing only on age, gender, or location, and don't indicate recent shopping behavior. Lifestyle audiences, while more specific than demographics, categorize consumers based on interests and activities, which may not directly translate to recent product searches or immediate purchase intent.