Los anuncios personalizados se muestran en Amazon DSP.

True. Amazon DSP (Demand-Side Platform) is designed for programmatic advertising, which inherently involves targeting specific audiences with personalized ads. It leverages Amazon's vast first-party data, including browsing history, purchase behavior, and demographic information, to create highly relevant audience segments. Advertisers use Amazon DSP to reach these custom audiences both on and off Amazon properties, ensuring that the ads displayed are tailored to individual user interests and likely to drive engagement and conversions. Therefore, personalized ads are a core function of Amazon DSP.