Los contenidos orgánicos centrados en el usuario son los que mejor funcionan en Clips.

True. User-centric organic content performs best on Clips because it fosters emotional connection and credibility. This type of content, often resembling user-generated content (UGC), feels authentic and less intrusive than traditional advertising. By focusing on real benefits, daily use, and consumer experience from an organic perspective, these videos overcome user resistance. This approach encourages seamless navigation, prioritizing trust and informative value over high-cost technical production. It improves retention rates and engagement within the feed, facilitating product discovery in a more human and relatable way. This directly translates to increased purchase intent and campaign effectiveness on the platform.