Los productos deben tener una marca registrada para poder venderlos a través de Vendor Central.

To sell products through Amazon Vendor Central, your brand must be registered with Amazon Brand Registry. This is a fundamental requirement because Vendor Central operates on a first-party seller model, where Amazon acts as the retailer, purchasing products directly from the brand owner (vendor). Brand Registry ensures that Amazon can verify the authenticity of the brand and its products, protecting against counterfeits and unauthorized sellers. Without a registered trademark, a brand cannot enroll in Brand Registry, thus preventing participation in Vendor Central. Therefore, the statement is true.