Los reportes de desempeño, como los reportes de camino a la conversión, pueden restringirse a eventos de conversión específicos (por ejemplo, compras de un ASIN específico).

True. Amazon Marketing Cloud (AMC) allows for highly granular reporting. When analyzing performance reports like path-to-conversion, you can apply various filters to focus on specific conversion events. This includes filtering by particular ASINs (Amazon Standard Identification Numbers), product categories, or even custom conversion events defined within your AMC instance. This capability enables advertisers to understand the customer journey and attribute marketing touchpoints for very specific business outcomes, providing actionable insights for optimization. Without this filtering, the insights would be too broad to be truly effective for targeted campaign adjustments.