Manuel es un vendedor que tiene una campaña de Sponsored Brands para su reloj inteligente. Su puja de CPC es de $0.85. Es el mejor postor en la subasta, con la segunda puja más alta de $0.78. ¿Cuánto es probable que pague Manuel en este caso?

Manuel will likely pay $0.79. Sponsored Brands uses a second-price auction model. This means the winning bidder pays one cent more than the second-highest bid. In this scenario, Manuel's bid is $0.85, and the second-highest bid is $0.78. Therefore, Manuel pays $0.78 + $0.01 = $0.79. He does not pay his full bid of $0.85, nor does he pay less than the second-highest bid. The option $0.77 is too low, and $0.86 is higher than his bid, which is incorrect for a second-price auction.